SEO

Search Engine Optimization Agency

Winner of Best Integrated digital marketing campaign
2017, 2018, 2019, 2022 & 2024

MENA Search Awards

Enterprise SEO for ALL Budgets

There’s a process to maximising SEO performance and any shortcuts will limit a website’s organic success.  Your business needs SEO without any compromise and that’s why we provide:

Enterprise SEO Services for Every Client.

SEO is the Ultimate Business Growth Driver

Unappreciated by many, SEO is a driver of qualified, high-intent visitors to your website – without a cost per click!

Is your company easily discoverable online when potential customers are in search of your products and services?

With 18 years of expertise as SEO company, NEXA offers cutting-edge and outcome-oriented SEO services in Dubai, UAE. We strive tirelessly to enhance our search marketing strategies and approaches, aiming to optimize the effectiveness of search campaigns and ultimately boost traffic, sales, and business growth, while ensuring full compliance with the best practices recommended by Google and other major search engines. 

Effective SEO helps you generate high volumes of quality business leads through your website and also transforms your website from a simple online informational resource into an active sales platform.

Our approach allows companies of all shapes (and budgets) work safely within the knowledge that their website is receiving enterprise-level SEO services.  Simply select one of our packages that suits your budget and we take care of the rest.

NEXA is a premier SEO Agency in Dubai, and a Google Partner, SEO-Certified Professional.

Looking for a quick overview on NEXA’s SEO Approach? Watch the video below to learn how NEXA’s own SEO Value exceeds over $1.3 million per year!

Years of experience

20+

Global Locations

5

Active Clients

300+

Top HubSpot Partners Globally

2%

In-house Digital Marketing Specialists

100+

SEO Process Explained

Immersion Session

One on one session with the organisation and the NEXA team to help understand the business better - objectives and goals

SEO and Keywords

Designing content with search engine in mind - adding keywords and potential topics to the list of searches to bring in traffic

Content Gap Analysis

Audit on the current content by the team and analysing the gaps and optimizing it with SEO team

Content Clusters

Creation of new content clusters, repurposed content and pillar pages focusing on specific keywords

Quarterly Plan

Creation of quarterly plan based on objectives - to include how to target the B2B sector with already existing content and new content

Content Workshop

Explaining overarching content strategy, how we will use existing content and also create new content to reach our target market

Production

Developing new blogs, sharing repurposed content along with content suggestions - infographic, videos, animations, podcast etc

Reporting

Analysis to see what content is driving the most organic traffic which drives the content plan for month 3–6 in line with Vari’s goals

Our Search Engine Optimization / SEO Agency Services

Website and SEO Audits

A good place to start is often a SEO Audit of your existing website. Get your free instant audit here.

Website Updates for SEO

The structure of your website has a big influence on how your site ranks on the search engines. We can update most websites to ensure maximum search effectiveness.

Website Backlink Building

A highly complex task, the building of backlinks is an important component of SEO but if executed incorrectly can cause your website to be penalised by Google.

SEO Content Creation

Google expects your website to have high quality content in order to be able to rank it effectively. Our team creates content for websites that is SEO friendly and optimised for search.

Google Whitelisting and Penalisation Recovery

If your website has been penalised by Google, our team can help rectify this and get your website ranking again.

E-Book and E-Guide Design and Creation

E-Books and E-Guides are a wonderful way to educate potential customers and generate new, qualified sales leads.

SEO in 2025 - A New Approach is Required

Conversion, conversion, conversion!

SEO is one of the most underutilised marketing tools available to businesses today and at NEXA.  Used properly, SEO is a driver of high-quality, high-intent traffic that typically converts into closed business faster than any other channel.

In the retail world, SEO is similar to a customer walking into your store to make a purchase.

So why is SEO so underused? 

Most prospects tell us that the reason they don’t engage in SEO activities for their businesses is because they don’t understand the concept of search engine optimisation. 

At NEXA, our team will help to overcome barriers such as these and to help you GENERATE AND CONVERT more traffic into customers for your business. 

SEO Education: Why Cutting Corners can be harmful for your Business

The ONLY Solution for EVERY Website is Enterprise SEO

Search Engine Optimization (SEO) is one of the oldest forms of Digital Marketing with its roots going back as far as the early nineties.  It wasn’t however until 1997, when Google was formally launched that website owners began to understand the power of search engines and the subsequent benefits of a website ranking at the very top of search engine results pages.  In essence, websites that rank well, drive more traffic and have a greater opportunity of generating leads and business than those who do not rank as well.

The Power of Position 1

If your business’ website ranks in position 1, or at the very least, within the top 5 positions for non-branded searches relating to your products or services, this says alot about your business.  For starters, it instils instant trust and credibility within your business.  Top positions also highlight your business as one of the leading providers of that specific product or service. 

In essence, just by being visible for non-branded searches, you are eliminating your competitors. 

But getting to these top positions isn’t easy.  And search engines such as Google have made it all the more difficult because they only want to rank the very best companies at the top of their search engines.  And it makes total sense, why they choose this appraoch.

“Google don’t want to rank the worst companies at the top of their search engines.  If they did that, users would NOT trust Google and their ability to provide the best search answers and ultimately, use another search engine or channel.”

This is the reason that NEXA doesn’t compromise on search or our services related to SEO.  We understand the process better than anyone.  We’ve consistently been at the top of search engine results pages for close to a decade.  Google trusts us and so do our clients around the world. 

For SEO to work, every single SEO related aspect for your website needs to be applied.  Without compromise.  That’s why we only provide Enterprise level SEO services for all of our clients.  While this may sound expensive, our SEO packages ensure that our services are applicable to almost every budget. 

Speak to our team and they will explain more.

Case Studies

Berkeley

After electing to take on its own marketing and sales, Berkeley enlisted the help of NEXA to develop a content and marketing strategy.

Berkeley

After electing to take on its own marketing and sales, Berkeley enlisted the help of NEXA to develop a content and marketing strategy.

Berkeley

After electing to take on its own marketing and sales, Berkeley enlisted the help of NEXA to develop a content and marketing strategy.

Berkeley

After electing to take on its own marketing and sales, Berkeley enlisted the help of NEXA to develop a content and marketing strategy.

What our clients say

We're a Leading Digital Growth Agency

Established in 2005, NEXA is an award-winning digital growth agency with offices in Dubai, Riyadh, New York, London, and Melbourne. Recognized as a Top 1% Elite Tier HubSpot Solutions Partner—and the first with a physical office in the GCC to achieve this status—NEXA ranks among the world’s leading HubSpot agencies.

As a founding member of the Digital Transformation Group (DXG), NEXA specializes in delivering measurable digital strategies and business growth solutions. With two decades of experience serving clients in over 30 countries, the agency blends innovation, expertise, and a results-driven approach to create impactful outcomes across industries.

Using a strategy-first approach that’s designed for business growth, we provide a range of digital marketing services (website design & development, Search Engine Optimization (SEO), Social Media (community management, social media strategy), and Content Marketing (graphic design, photography, videography and content creation in multiple languages).

In addition to this, as a leading HubSpot partner, we integrate our marketing activities to CRM, Sales and Customer Service strategies that allows us to provide fully cohesive, growth marketing and sales strategies for our clients.

With multiple award wins, NEXA has both the track record and in-house ability to support your business. We focus our Digital Marketing activities using tangible ROI metrics at all times providing transparency at every stage.

That’s why our clients have trusted us for 19 years and why you should too.

Is your Website Visible Online?

Determining the Value of SEO

Our Search Engine Ownership approach focuses on three main areas that are important for any business.

– Your company’s search visibility
– Your search visibility in relation to your competitors
– The VALUE of your organic traffic in actual currency

If you have ever searched for a service or product on a search engine such as Google, you will be taken to a page that ranks websites for you to help you find what you are looking for. Have you ever Googled your products and services and checked to see if your business appears on the first page of the search results? This is vital and this is what is known as search visibility.

Search Engine Visibility

Search Visibility is an actual metric that can measure how visible your company is across every search term related to your business and industry and the traffic your website is likely to generate from this. 

Below, we will take a look at the Search Visibility of NEXA and how having a strong search visibility is an asset to a business:

From a extensive set of 400 keywords and key-phrases based on NEXA’s service offering,  NEXA’s search visibility score is at 75.1% for desktop and laptop searches, and is at 75.9% for mobile searches based on June 2020 data.  What that means is that for any of those 400 search terms, irrespective of volume, NEXA is likely to convert 75% of these types of searches into traffic onto our website or blog.

1. How should SEO be incorporated with our overall marketing strategy?

Determining the Value of SEO

Our Search Engine Ownership approach focuses on three main areas that are important for any business.

– Your company’s search visibility
– Your search visibility in relation to your competitors
– The VALUE of your organic traffic in actual currency

If you have ever searched for a service or product on a search engine such as Google, you will be taken to a page that ranks websites for you to help you find what you are looking for. Have you ever Googled your products and services and checked to see if your business appears on the first page of the search results? This is vital and this is what is known as search visibility.

The average customer will always turn to a search engine such as Google whenever they have an immediate requirement for a product or service or are in the process of researching their next supplier. It’s therefore important for your business to be visible at the very moment a potential customer is searching for a business such as yours. Our SEO experts in Dubai will use the best SEO practices to help you reach your target market while they are actively searching for your service or product – resulting in greater sales and a measurable Return on Investment.

 

This answer is based on your particular goals and vision for your business and there are various ways to measure your Key Performance Indicators (KPIs). We are able to measure and track a variety of elements including increased traffic to a specific landing page or website, increased conversions, signups or online sales, growing inbound links, increased referral traffic, or increased traffic for a specific keyword or key phrase. Your SEO efforts can be monitored in real-time which means that the strategy can be amended in real-time to ensure you receive the best possible results. As SEO experts in Dubai, we know it is important that we continually measure your results to prove that the strategy and tactics are working to reach your particular goals. We also understand that every client is different and deserves different tactics and measurements to reach a particular goal. It is important to note that SEO companies can track analyse and measure SEO campaigns so that you are able to see your return on investment. We are proud to be the best SEO agency in Dubai and through our analytics and measurements we are able to build tangible value that can be tracked – and through reporting, we are able to prove that your SEO is an asset to your business.

 

This is not a simple question as both tactics play an important role in digital marketing strategy for your business. However, you can’t establish domain authority, organic brand affinity, and a fully formed online presence without the use of SEO. In the same breath, you can’t granularly target prospects by demographics and behavior without PPC. But SEO offers long-term value while Pay-Per-Click marketing is short-lived. It is important to invest in both tactics but if you were choosing one over the other – SEO would be the best long-term investment for any business looking to establish a strong online presence.

 

Yes. As SEO experts, we are highly experienced in localization and local SEO. We maximize your local citations, make sure your listings are accurate, and fully optimize your site for your service locations and local listings.

 

Start Your Growth Journey with NEXA!

Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.

Nexa HEAD Office

Floor 2, Union Business Park 1 – Building 4 – Dubai Investments Park – Green Community West – Dubai

CONTACT DETAILS

Phn: +971 52 869 2447
Tel: +971 44 329 464

Email: support@digitalnexa.com

Nexa UK Ltd.

Floor 2, Union Business Park 1 – Building 4 – Dubai Investments Park – Green Community West – Dubai

CONTACT DETAILS

Phn: +971 52 869 2447
Tel: +971 44 329 464

Email: support@digitalnexa.com

Nexa NYC Office

Floor 2, Union Business Park 1 – Building 4 – Dubai Investments Park – Green Community West – Dubai

CONTACT DETAILS

Phn: +971 52 869 2447
Tel: +971 44 329 464

Email: support@digitalnexa.com

Nexa AUSTRALIA Office

Floor 2, Union Business Park 1 – Building 4 – Dubai Investments Park – Green Community West – Dubai

CONTACT DETAILS

Phn: +971 52 869 2447
Tel: +971 44 329 464

Email: support@digitalnexa.com

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